Web Marketing

Web Marketing News

Do you have a people strategy?

26 Apr 2012
by Seth Godin
Hard to imagine a consultant or investor asking the CMO, "so, what's your telephone strategy?" We don't have a telephone strategy. The telephone is a tool, a simple medium, and it's only purpose is to connect us to interested human...
via [Seth's Blog]

Don't expect applause

25 Apr 2012
by Seth Godin
Accept applause, sure, please do. But when you expect applause, when you do your work in order (and because of) applause, you have sold yourself short. That's because your work is depending on something out of your control. You have...
via [Seth's Blog]

Needs and wants are often confused

24 Apr 2012
by Seth Godin
When people have their basic needs met, it's not uncommon for wants to magically become needs. It's our hardwired instinct to seek to fill unmet needs. That pays off for any marketer that has persuaded his market that they need...
via [Seth's Blog]

When smart people work for big companies

23 Apr 2012
by Seth Godin
A good employee says, "I know that this is a serious problem, it's hurting our customers and we can do better, but I can't do a thing about it because it's run by a different department." A version of this...
via [Seth's Blog]

If you think that's what we want, why don't you give it to us?

22 Apr 2012
by Seth Godin
The sign in front of the breakfast bar at the hotel says, "from garden to table." Really? Virtually every item I see has been processed four times, steamed, stored and steamed again. Marketing pitches are finely tuned to resonate with...
via [Seth's Blog]

The easiest and the best

21 Apr 2012
by Seth Godin
The easiest customers to get are almost never the best ones. If you're considering word of mouth, stability and lifetime value, it's almost always true that the easier it is to get someone's attention, the less it's worth.
via [Seth's Blog]

Selling to people who haven't bought yet

20 Apr 2012
by Seth Godin
The portion of the population that haven't bought from you or your competition yet is not waiting for a better mousetrap. They're not busy considering a, b and c and then waiting for d. No, they're not in the market....
via [Seth's Blog]

Ticket update for May 16

19 Apr 2012
by Seth Godin
The premium tickets for my NY gig have already sold out and there are no more student tickets either. Sorry to disappoint. Early Bird tickets end on Sunday, the 22nd. And the six-pack remains your best buy. All the details...
via [Seth's Blog]

Bandits and philanthropists

19 Apr 2012
by Seth Godin
The web is minting both, in quantity. Bandits want something for nothing. They take. They take free content where they can find it. They fight for anonymity, for less community involvement. They want more than their fair share, and they...
via [Seth's Blog]

Two ways to buy the expensive

18 Apr 2012
by Seth Godin
Buying something like a house, a piece of fine art, a used car or a business is as much a marketing exercise as selling that very item might be. There are two common approaches. The first is to denigrate. Explain...
via [Seth's Blog]

What Makes A Great Curator Great? How To Distinguish High-Value Curation From...

3 Nov 2011
Today content curation is 'sold', promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? Is it really true that by aggregating many content sources and picking and republishing those news and stories tha... continues
via [Robin Good's Latest News]

Curated Content Delivery Formats: Beyond News Portals and Magazines

5 Sep 2011
by Robin Good
The new frontiers for content curation tools and services are in a) providing advanced collaborative ('social)' features and in b) introducing and integrating new and effective, highly visual, delivery formats.

Photo credit: CaraMaria Curating content and news is not just about the selection, editi... continues
via [Robin Good's Latest News]

Web Design: The Emergence Of Page Apps

26 Jul 2011
by Robin Good
A web designer creates beautiful layouts for the web content of his customer. The customer is happy at first, but as he grows more knowledgeable about the web and its possibilities, he starts asking new layout changes, integration of new features and more.

Photo credit: Peshkova What happens next i... continues
via [Robin Good's Latest News]

The Complete Guide To The Social Media Exchange: Empire Avenue - Part 2

18 Jul 2011
by Robin Good
Is Empire Avenue just a fad? Is EAv just another social network and maybe a fascinating new type of news reader (like Robert Scoble writes), or is it really - like I think - a whole new ball game?

Photo credit: JGraphic, Empire Avenue, mashed by Robin Good And assuming one wants to start playing i... continues
via [Robin Good's Latest News]

The Complete Guide To The Social Media Exchange: Empire Avenue - Part 1

11 Jul 2011
by Robin Good
If you are curious to see what happens at the convergence between social networking, social influence and reputation, online engagement and gamification, I think it is about time you gave a good look, if you haven’t already done so, at Empire Avenue.

Photo credit: JGraphic, Empire Avenue, mashed ... continues
via [Robin Good's Latest News]

Online Curation: The What, Why And How - An Interview With Micah Sifry

28 Jun 2011
by Robin Good
Why is content curation so important? In this video interview, I recorded with Micah Sifry, co-founder and editor of the Personal Democracy Forum, you can taste one more viewpoint and explanation of why news and content curation are becoming so important. And not only.

Photo credit: Robin Good Mica... continues
via [Robin Good's Latest News]

Content Curation And The Future Of Search: The Howard Rheingold's Interview

20 Jun 2011
by Robin Good
Are content curation and the future of search converging? Who will you trust when it comes to find out what alternatives to a problem are out there and you have only an Internet connection? How much individual freedom do you want to sacrifice to an algorithm, no matter how accurate?

content-curation-future-search-robin-good-howard-rheingold.jpg

Photo credit: R... continues
via [Robin Good's Latest News]

Web Marketing Articles

Ecommerce on the go - selling through the mobile

While many consumers are already comfortable making online purchases, doing the same through a mobile phone poses unique challenges. Boost your mobile sales by following these best practice tips for your mobile ecommerce site.

Online travel booking: What influences consumers

Online travel customers are influenced by lots of different things when it comes to booking a holiday - find out how you can better reach your customers and boost sales.

5 ways to improve online cross- & up-selling

Find out how to increase cross-selling and up-selling on your website. Doing so will help you sell more items and keep customers coming back to your site again and again.

Online persuasion - 7 ways to persuade people to buy

Persuading people to do what you want them to do on your website isn't as hard as you think. Read through these top tips and so your online conversion rates can soar!

Ecommerce imagery: Persuading with pictures

The use of effective images to sell online is crucial. Read through these essential guidelines and find out how to use images to increase conversion rates.

Converting visitors to buyers

Converting visitors to buyers can be easily achieved by following some basic rules of conversion.

Sales without search engines

Search engines may be crucial to your internet marketing strategy but it can be dangerous to rely on them. Find out why and what other marketing options are available to you and your website.

Helping your visitors: A state of mind

Remember your site visitors won't find your website as easy to use as you do. Change your state of mind and you'll improve the user experience for all visitors.

Creating a sales page that converts

Anyone can put up a web page, but putting one up that actually sells requires some skill. Discover exactly what you need to do!

Get a free call to action!

Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.

via Webcredible.

Web Marketing Photos

Two Things That Should Rock Your World

machina semiotica posted a photo:

bit.ly/KdaH6T

Ice cream cone cake with flake and raspberry jam filling

Mr:Mac posted a photo:

Ice cream cone cake with flake and raspberry jam filling

Yes it's cake. No, it's not ice cream, and no, I'm not sure which I'd prefer. Both, if possible :)

I've been waiting for Mrs Mac to do another batch of these, as I was out last time and didn't get a photo for her portfolio. Her customers (mainly kids for these) go wild ... continues

Web Tasarımına Yeni Başlayanlar İçin 6 Zor Engel

cetvelblog posted a photo:

Web Tasarımına Yeni Başlayanlar İçin 6 Zor Engel

from bit.ly/IThcNx

WordPress Ayarlar Sayfasında Sekme Yaratmak

cetvelblog posted a photo:

WordPress Ayarlar Sayfasında Sekme Yaratmak

from bit.ly/Iiq7eV

Fundesem Master Internacional 1

Salvador Figueros posted a photo:

Fundesem Master Internacional 1

Alumnos del Master Internacional de Fundesem Business School

Fundesem Master Internacional 2

Salvador Figueros posted a photo:

Fundesem Master Internacional 2

Sesiones de comunicación estratégica en Fundesem Business School

Der ReiseSalon ist einer der großen Gewinner beim Tourist Austria Werbe Gran...

APA-OTS posted a photo:

Der ReiseSalon ist einer der großen Gewinner beim Tourist Austria Werbe Grand Prix.

BILD zu TP/OTS - Bild von links nach rechts: Hanns Bauer, Christina Neumeister-Böck, Tom Sebesta. | Hires Bild: www.ots.at/presseaussendung/OBS_20120426_OBS0012