Web Marketing

Web Marketing News

Sabotage!

31 Jul 2010
by Seth Godin
Just about all sabotage is self-sabotage. We don't get forced to eat that cookie, we choose to. And so the diet is ended. Marketing self-sabotage is fascinating to watch and understand. Consider the college application: it's primarily an opportunity for...
via [Seth's Blog]

Every monster has a big shadow

30 Jul 2010
by Seth Godin
That's what makes it a monster. In fact, when you look the monster in the eye, when you calmly and carefully inspect the actual monster, you discover that he's not so bad after all. It's just the shadow that's scary....
via [Seth's Blog]

A few books for summer reading

29 Jul 2010
by Seth Godin
Paco Underhill on women and retail. Nancy Lublin on learning from causes. Noah Boyd with an FBI thriller beach read. Better than the last Reacher novel, imho. And stunningly elegant (and lovely to hold) pottery inspired by some of my...
via [Seth's Blog]

The power of sync

29 Jul 2010
by Seth Godin
100 people doing something at the same time has far more power than 300 people doing it over time. We unconsciously amplify the power of coordination when we consider the impact of actions. If there's a thousand people waiting outside...
via [Seth's Blog]

Here comes the paperback Kindle... as promised

28 Jul 2010
by Seth Godin
The wifi Kindle, $139. Drop the first digit and you're on to something. And it only took them six weeks!
via [Seth's Blog]

It's (always) too soon to know for sure

28 Jul 2010
by Seth Godin
The cost of being first is higher than it's ever been... It's entirely possible that you're racing. Racing to the market with a new product or a news story or a decision or an innovation. The race keeps getting faster,...
via [Seth's Blog]

The problem with unlimited

27 Jul 2010
by Seth Godin
If you work out on a weight machine that has a limit--where you have to push the bar until it stops--you're far more likely to to hit that limit than if you had left it to your own initiative to...
via [Seth's Blog]

How To Mobilize My Website: Best Tools To Convert Your Blog Into A Mobile Site

26 Jul 2010
by Robin Good and Daniele Bazzano
"How do I mobilize my website?" is probably a question you have already started asking. But after the initial curiosity, you have not found yet the time to think seriously about when and how you are going to convert your web site or blog into a mobile version that can be properly viewed on any iPhon... continues
via [Robin Good's Latest News]

Getting unstuck: solving the perfect problem

26 Jul 2010
by Seth Godin
The only problems you have left are the perfect ones. The imperfect ones, the ones with a clearly evident solution, well, if they were important, you've solved them already. It's the perfect problems that keep us stuck. Perfect because they...
via [Seth's Blog]

15% changes everything

25 Jul 2010
by Seth Godin
When a newspaper loses 15% of its readers or 15% of its advertisers, it goes out of business. There are still people who want to read it, still people who want to advertise, but it's gone. When a technology company...
via [Seth's Blog]

Running away vs. running toward

24 Jul 2010
by Seth Godin
Every brand, every organization and every individual is either running away from something or running toward something (or working hard to stand still). Are you chasing or being chased? Are you leading or following? Are you fleeing or climbing?
via [Seth's Blog]

Web Marketing Articles

Ecommerce on the go - selling through the mobile

While many consumers are already comfortable making online purchases, doing the same through a mobile phone poses unique challenges. Boost your mobile sales by following these best practice tips for your mobile ecommerce site.

Online travel booking: What influences consumers

Online travel customers are influenced by lots of different things when it comes to booking a holiday - find out how you can better reach your customers and boost sales.

5 ways to improve online cross- & up-selling

Find out how to increase cross-selling and up-selling on your website. Doing so will help you sell more items and keep customers coming back to your site again and again.

Online persuasion - 7 ways to persuade people to buy

Persuading people to do what you want them to do on your website isn't as hard as you think. Read through these top tips and so your online conversion rates can soar!

Ecommerce imagery: Persuading with pictures

The use of effective images to sell online is crucial. Read through these essential guidelines and find out how to use images to increase conversion rates.

Converting visitors to buyers

Converting visitors to buyers can be easily achieved by following some basic rules of conversion.

Sales without search engines

Search engines may be crucial to your internet marketing strategy but it can be dangerous to rely on them. Find out why and what other marketing options are available to you and your website.

Helping your visitors: A state of mind

Remember your site visitors won't find your website as easy to use as you do. Change your state of mind and you'll improve the user experience for all visitors.

Creating a sales page that converts

Anyone can put up a web page, but putting one up that actually sells requires some skill. Discover exactly what you need to do!

Get a free call to action!

Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.

via Webcredible.