Web Marketing

Web Marketing News

The Wordperfect Axiom

10 Mar 2010
by Seth Godin
When the platform changes, the leaders change. Wordperfect had a virtual monopoly on word processing in big firms that used DOS. Then Windows arrived and the folks at Wordperfect didn't feel the need to hurry in porting themselves to the...
via [Seth's Blog]

Online Publishing Strategy: What Robin Good Suggests

10 Mar 2010
by Teemu Arina
Online publishing is in many respects the new frontier for those who have a voice, a business, a desire to communicate or change things for the better. It potentially enables any individual connected to the net to be a two-way communication hub capable of sending out information and equipped with te... continues
via [Robin Good's Latest News]

The factory in the center

9 Mar 2010
by Seth Godin
Old time factories had a linear layout, because there was just one steam engine driving one drive shaft. Every machine in the shop had to line up under the shaft (connected by a pulley) in order to get power. That...
via [Seth's Blog]

Website Usability Testing: Guide To The Best Free Tools And Services

8 Mar 2010
by Daniele Bazzano
Website usability testing identifies a precise methodology devoted to uncover specific bugs, idiosyncrasies and ambiguities in the way that website design impacts the effective use, legibility, navigation, and user experience of your website. In this MasterNewMedia guide you can find the best free w... continues
via [Robin Good's Latest News]

You rock

8 Mar 2010
by Seth Godin
This is deceptive. You don't rock all the time. No one does. No one is a rock star, superstar, world-changing artist all the time. In fact, it's a self-defeating goal. You can't do it. No, but you might rock five...
via [Seth's Blog]

Losing Andrew Carnegie

7 Mar 2010
by Seth Godin
Carnegie apparently said, "Take away my people, but leave my factories and soon grass will grow on the factory floors......Take away my factories, but leave my people and soon we will have a new and better factory." Is there a...
via [Seth's Blog]

Spring reading list--big ideas for idea people

6 Mar 2010
by Seth Godin
Readers have told me that they enjoy my off-the-wall book lists. Here's another. Science fiction, Tom Peters, Krista Tippett and even a book for touring musicians. Enjoy them. And don't forget it's okay to share books. They don't wear out.
via [Seth's Blog]

Pulitzer Prizefighting

6 Mar 2010
by Seth Godin
People are drawn to existing competitions like moths to a flame. It's precisely the wrong way to succeed. Lots of journalists take significant detours in their careers and their writing in order to win a Pulitzer. Maybe not to actually...
via [Seth's Blog]

On self determination

5 Mar 2010
by Seth Godin
I posted this eight years ago (!) but a reader asked for an encore. ...are we stuck in High School? I had two brushes with higher education this week. The first was at a speech I gave in New York....
via [Seth's Blog]

Open buying and open selling

4 Mar 2010
by Seth Godin
If I can sell you something without a sales call or expensive ad campaign, I can sell it cheaper. If you want to buy a business development relationship but you're not willing to negotiate, do contracts and invest a lot...
via [Seth's Blog]

Disruptive Innovation: How To Facilitate, Identify And Enable Bottom-Up Creat...

4 Mar 2010
by Paul Michelman
Does your online business use a disruptive innovation approach? In other words: have you ever considered getting a huge advantage over your competition by developing a business strategy that is a completely different way from what everyone else in your field does?

Photo credit: Kheng Guan Toh Di... continues
via [Robin Good's Latest News]

Try different

3 Mar 2010
by Seth Godin
The usual mantra is to 'try harder'. Trying harder is impossible when you're already trying as hard as you can. But you can always try different. Years ago, I was creating trivia questions for a product we built for Prodigy....
via [Seth's Blog]

"Be what losers call a loser."

2 Mar 2010
by Seth Godin
Think about that for a minute or two... Sort of turns the whole idea of 'cool' upside down. From an interview with David Horvath. And my favorite new blog in ages (from an old friend and sage): Alan Webber.
via [Seth's Blog]

Google Adsense introduces... Tell A Friend!

28 Apr 2005
by Dave Taylor
Here's an unusually fun update from Google that's oh, so reminiscent of the Google-sponsored Orkut friends networking tool: Tell A Friend! Yes, that's right, if you're finding that Adsense is a good thing - and you certainly should be if...
via [Free Web Money]

What do I need to know about the new MSN Search Engine?

21 Apr 2005
by Dave Taylor
Now that MSN has removed the wraps on its new search engine (beta.search.msn.com), intended to compete with both Google and Yahoo, the obvious question on the minds of SEO people everywhere is: what algorithm is MSN going to use for...
via [Free Web Money]

Why You Should Avoid 'Page Swap' Link Exchange Proposals

19 Apr 2005
by Dave Taylor
As is fairly common, I recently received an email from someone seeking to crosslink our two sites. It is always a wee bit of a surprise when these messages arrive, though, given my article How not to build traffic: respond...
via [Free Web Money]

Smart Tips on Maximizing Click-Thru on your Affiliate Links & Ads

12 Apr 2005
by Dave Taylor
I bumped into the following tips and ideas about maximizing your placement of affiliate / pay-per-click advertisements on your page and thought they were some very sensible suggestions. The source of this material is the Equifax Affiliate Newsletter, which highlights...
via [Free Web Money]

Explore an example of an SEO-designed site

19 Mar 2005
by Dave Taylor
I've recently introduced a new Web site called College Finances.com and I'd encourage everyone to spend some time really looking at the layout of the site, the links between the pages, and much more: college-finances.com....
via [Free Web Money]

Optimal placement of ads on your Web pages

9 Mar 2005
by Dave Taylor
While many of the conclusions in the recent research released by the Poynter Institute where they analyzed how people view Web pages based on tracking eye movement are so painfully obvious that it's embarrassing to read the article, the overall...
via [Free Web Money]

Interesting new Google Adsense Capabilities

1 Mar 2005
by Dave Taylor
In case you haven't already signed up for Google's Adsense program (see Partner with Google and Make Money! for some great reasons why you should), you might not know that the company has just expanded the program and added some...
via [Free Web Money]

How not to build traffic: respond to email solicitations of Link Exchanges

27 Feb 2005
by Dave Taylor
Here's an email message that I received today, quite similar to email messages I receive at least a half-dozen times each day: I am contacting you about cross linking. I am interested in real life debt because it looks like...
via [Free Web Money]

What's Acceptable Search Engine "Spam" Technique?

9 Feb 2005
by Dave Taylor
After hearing a lot about it, I went over to SitePoint and read an interesting article by a "search engine optimization expert" wherein he enumerates his list of fifteen of the most egregious techniques by which companies and individuals "spam"...
via [Free Web Money]

Monetizing site searches with Google WebSearch

30 Jan 2005
by Dave Taylor
If you've already signed up for Google Adsense, congrats. You're smart and you're probably finding out that pages and sites that have just been sitting around doing nothing are now generating a revenue stream for you. It's possible that it's...
via [Free Web Money]

Web Marketing Articles

Ecommerce on the go - selling through the mobile

While many consumers are already comfortable making online purchases, doing the same through a mobile phone poses unique challenges. Boost your mobile sales by following these best practice tips for your mobile ecommerce site.

Online travel booking: What influences consumers?

Online travel customers are influenced by lots of different things when it comes to booking a holiday - find out how you can better reach your customers and boost sales.

5 ways to improve online cross- and up-selling

Find out how to increase cross-selling and up-selling on your website. Doing so will help you sell more items and keep customers coming back to your site again and again.

Online persuasion - 7 ways to persuade people to buy

Persuading people to do what you want them to do on your website isn't as hard as you think. Read through these top tips and so your online conversion rates can soar!

Converting visitors to buyers

Converting visitors to buyers can be easily achieved by following some basic rules of conversion.

Ecommerce imagery: Persuading with pictures

The use of effective images to sell online is crucial. Read through these essential guidelines and find out how to use images to increase conversion rates.

Helping your visitors: A state of mind

Remember your site visitors won't find your website as easy to use as you do. Change your state of mind and you'll improve the user experience for all visitors.

Creating a sales page that converts

Anyone can put up a web page, but putting one up that actually sells requires some skill. Discover exactly what you need to do!

Sales without search engines

Search engines may be crucial to your internet marketing strategy but it can be dangerous to rely on them. Find out why and what other marketing options are available to you and your website.

Get a free call to action!

Every page on your website needs a call-to-action, a what can I do next. Learn how you can do this simply by listening to infomercials.

via Webcredible.

Web Marketing Photos

Feliz Dia da Mulher

Cissa Rebouças posted a photo:

Feliz Dia da Mulher

Whale for New Look Day Spa

DigaFromage posted a photo:

Whale for New Look Day Spa

Have you gained weight?
Life looks more beautiful when you are relaxed.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo M... continues

Car for New Look Day Spa

DigaFromage posted a photo:

Car for New Look Day Spa

Mom, I crashed your car.
Life looks more beautiful when you are relaxed.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo ... continues

Representative for Jack Daniel's Tennessee Whiskey

DigaFromage posted a photo:

Representative for Jack Daniel's Tennessee Whiskey

Advertising Agency: Arnold Worldwide, Boston, USA
Chief Creative Officer: Pete Favat
Creative Directors: Wade Paschall, Wade Devers
Art Director: Tim Mahoney
Copywriters: Gregg Nelson, Lawson Clarke, Craig Johnson
Letterpress: Yee Haw Industries, Knoxville Tennessee
Pro... continues

Pregnant for New Look Day Spa

DigaFromage posted a photo:

Pregnant for New Look Day Spa

The pill failed.
Life looks more beautiful when you are relaxed.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto)... continues

France for Jack Daniel's Tennessee Whiskey

DigaFromage posted a photo:

France for Jack Daniel's Tennessee Whiskey

Print

DigaFromage posted a photo:

Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Directors: Malvika Mehra, Amit Akali, Deepak Joshi
Art Director: Ravikumar/Sreejith
Copywriter: Manoj Jacob
Photographer: Asha Thadani
Typographers: PJ Shan Jose, Vipin Das, Ratheesh Erumeli
Published: N... continues

Rock Idols for Zippo

DigaFromage posted a photo:

Rock Idols for Zippo

Advertising Agency: Brunner, Pittsburgh, USA
Art Director: Derek Julin
Photographer: Tom Cwenar
Retoucher: Dwight Pritchett
Copywriter: Eric Schlauch
Creative campaign leader: Dave Vissat

Dirty Room for Easy Home Improvement Stores

DigaFromage posted a photo:

Dirty Room for Easy Home Improvement Stores

Get organized

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Copywriters: Max Konig, Felipe Utreras
Art Director: Fabrizio Capraro
Illustrator: Ramon Barahona