StraTechnologist

A few simple, honest practices can dramatically increase your search engine referrals by making your pages more appealing in search results.

White Hat Search Engine Optimization

YourTotalSite was designed to help you develop the web. Better. We touch on a wide range of subjects that include usability, accessibility, visual design, online marketing, (X)HTML & CSS, JavaScript, Information Architecture, and more.
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What is a Landing Page?
A landing page is the page visitors arrive at after clicking on your promotional creative.
Your landing page has to convince the visitor to stay and (depending on your goal):
* Fill out a form (but people hate filling out forms)
* Provide personal details (but […]

Here lies one of the great ironies of the web.
To a small business owner, driving interested customers to your site can be a daunting task. After investing in an online brand strategy, slick site design, shopping cart software and hosting service, it’s typical to be nervous about the prospect of drawing enough customers to recuperate […]

Incoming links from appropriate sites bring traffic and can also help your site’s search engine rankings. In fact, the smart web marketer’s motto might be “They link, therefore I am” since it’s almost impossible to promote a site effectively if it has no incoming links!
The Incoming Links Guide (see right-hand column) will teach you how […]