PLAY - info page
After 6 successful years of research, the PLAY studio of the Interactive Institute is pleased to announce a launch into the new year with a new name! From January 1, 2005 the studio will be called RE:FORM.
The new name symbolizes the renewed vision in the studio, which has evolved and progressed over the years within the rapidly growing field of interaction design. RE:FORM is a name which reflects our deepening of focus in the area of design practice and research, and our mission to re-think notions of form and experience as emerging technologies expand into people’s everyday life and lifestyles.
The RE:FORM studio will have a strong design focus and presence in Göteborg, nationally and internationally, as part of the Interactive Institute’s commitment to developing IT through art and design perspectives. At the same time, the Institute’s game research will be integrated more strongly in the GAME studio, which will be represented both in Visby and Göteborg.