Improve your Landing Web Pages
What is a Landing Page?
A landing page is the page visitors arrive at after clicking on your promotional creative.
Your landing page has to convince the visitor to stay and (depending on your goal):
* Fill out a form (but people hate filling out forms)
* Provide personal details (but people hate getting spammed)
* Buy something (but people hate being scammed)
* Read a lot of information (but people really hate reading)As you can see, there are some major obstacles to getting visitors to do what you want on your landing page. You have to convince people to do things they hate.
Digital Web Magazine - 11 Ways to Improve Landing Pages